PR-Online (SERM)

• The gathering of negative comments
  PR Online works as an extension of your PR department by collecting articles and complaints on blogs and internet pages and passing these on to your company. The information is then usable by the help desk (problem solving) and the PR department (image improvement)
• The placement of positive comments
  PR Online helps by actively posting positive messages on blogs, internet pages, etc. Even though it is difficult to remove negative messages, we can easily post positive messages as a counter measure.
• The construction of positive internet pages
  PR Online builds optimized internet pages which are completely filled with positive news. The goal of these websites is the top position on search engines above potential negative news.
• The construction of positive advertisement campaigns.
  PR Online starts paid search campaigns, which support the positive websites. This is how the positive messages get to a top position on search engines.

PR Online / SERM Scan